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Parking, directions, cost, all in one touch.
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As one consumer explained: “Basically all my information is right in front of my eyes. Online yellow pages, newspapers and other services are well positioned to provide these local merchant services to consumers.”Īsked why do you use the Internet to access local information, the top responses were (in order) speed, accuracy and current information. “Soon, they’ll start using the Web sites of local services to spend an increasing percentage of their money on goods as well. “Today, consumers are already using the Web to research purchases and services from local vendors,” said Peter Krasilovsky, vice president, Local Online Commerce, for The Kelsey Group, an analyst firm focusing on local advertising and electronic commerce. That’s why our new site helps consumers quickly find the information they need while giving them other relevant information they may not have discovered on their own.” When they were asked what could be improved about their Internet experience, easier navigation ranked second, behind faster access. “But many sites don’t make it easy for consumers to find what they need. “It shouldn’t take three years to get comfortable with using local Internet resources,” said U S WEST Dex President and CEO Jim Smith. The latter enhancement is supported by results showing that 83 percent of online consumers have used the Internet to research products or services being considered for purchase. The enhanced site makes it easier and faster for consumers to find local information and information to help them make smart buying decisions. U S WEST Dex conducted the survey in conjunction with the re-launch of its Web site ( ). * In the last year, 39 percent of people online for one year or less have accessed local government sites, compared with 63 percent of people online for more than three years. * In the last year, 56 percent of people online for one year or less have used an online Yellow Pages, compared with 73 percent of those online for more than three years. Statistics also show many surfers are online for three years or longer before discovering resources like local government sites, city guides or online directories. Of those, 82 percent are doing so more today than they did a year ago, and nearly a third (30 percent) do so an average of once a day or more, according to the survey conducted by SWR Worldwide and sponsored by. The results of the survey of 1,000 online consumers show a growing demand for local information - a departure from the traditional global orientation of the World Wide Web.Īpproximately 87 percent of Americans surveyed have used the Internet to access local information. The World Wide Web is casting a local net as well, according to a survey released Monday by, U S WEST Dex’s online Yellow Pages and marketplace. Survey Finds People Getting Local on the World Wide Web – Industry Trend or Event